Part of the SKSource total package is Search Engine Optimization, or SEO.
The objective of Search Engine Optimization is to position a link to your web site within the first three pages of search engine results (SERPs) for keywords and phrases that are relevant to your business.
While Pay-Per-Click (PPC) advertising is highly effective and recommended for our customers, especially those with brand new web sites, the real results come from an effective Search Engine Optimization campaign.
This is because SEO means much more than simply adding keywords in META tags on your pages and submitting your site to search engines and link directories. StudioKraft understands the process and works with you to achieve the goals of your personal SEO campaign.
SEO Secrets
StudioKraft takes an individual approach with each and every client in order to achieve the best SEO results possible.
StudioKraft SEO Methodology
We will work with you to develop a listing of keywords and phrases to target in your campaign. The list is then passed along to our copywriters, who will create unique content for your Web Site. This content will be written in such a way as to preserve your marketing message and branding while including the necessary keywords and phrases for the search engines.
We work with our copywriters to integrate the optimized content within your Web Site. Our web design technicians will redevelop your site with search engine algorithms in mind, making your site both user and search engine friendly. We are dedicated to maintaining the design integrity and essence of your Web Site while providing the needed information that search engines look for.
Link Development is finding other Web Sites that are related to yours and obtaining links from their site. We research your market and locate online directories, blogs and other reputable resources to obtain one-way links. Search Engines give higher rankings to Web Sites that have links from other related Web Sites.
Throughout the SEO process, StudioKraft uses our reporting process in order to measure the effectiveness of our SEO efforts. Before any work is performed, we will run these reports to establish the 'baseline' - the positioning of your Web Site in the search engines, as well as the amount of traffic that you are receiving. From there, we will periodically run the same reports in order to measure the effect of the SEO campaign.