Blogging Adds Value To Your Web Marketing and SEO Efforts
StudioKraft recommends that each of our clients maintain a 'blog'. A 'blog' is a live journal on a web site, which can be updated quickly and easily by the web site owner. The word 'blog' comes from contracting the words 'Web' and 'Log'.
Online businesses have been creating and using blogs with increasing frequency as a method of attracting and retaining visitors. These blogs are often set up to allow visitors' comments on the posted material, which adds the value of user interaction to the web site, not to mention the value of original, fresh content to feed those search engine spiders.
Blog Value and Benefits
- Fresh Content - Search engines, specifically Google, place a value on a web site that is updated frequently with fresh, relevant content. A blog gives you the ability to add this content without the need to contact your web designer.
- Syndication - Other web sites can easily add links to your blog, another feature that adds instant SEO value as search engines take into consideration how many other sites link to yours.
- Interactivity - The blogging software that StudioKraft installs for our clients allows for users to comment on your articles, adding a level of user interactivity on your web site.
Along with our standard Web Design Services, StudioKraft offers Blog Design to our clients. Typically, we will match the blog design to the rest of the web site to maintain the look & feel or branding of the client. We are also able to take some of the designs available in our portfolio and transfer the design to the customer's blog.
Blog Design can be included in our quote for services. Our blog design service will include:
Professional design to represent you and/or your company well
Full installation of all required software to maintain the blog
Blog Software programmed with the latest in web-based technology
Easy-to-use online Administration interface
Contact Us today for more information or to order your web design with blog features.